Choosing the right platform is crucial for the success of any online business, especially for course creators. Two popular platforms in the industry are ClickFunnels and WordPress. However, understanding the difference between the two and making an informed decision can be challenging for newcomers. In this review, we will break down everything you need to know about ClickFunnels and WordPress, comparing their performance, features, and more.
The Difference Between ClickFunnels vs WordPress
ClickFunnels, with its 2.0 version launched in October 2022, transitioned from being a funnel builder to an all-in-one platform. It provides all the necessary tools for running your business, eliminating the need for external tools. On the other hand, WordPress has been around for a long time, offering plugins and tools to create any kind of website you desire. The core difference lies in the level of control—you rent a furnished apartment with ClickFunnels, while WordPress offers an unfurnished apartment that you fully own. ClickFunnels allows customization to some extent, while WordPress provides infinite customization options.
Pros & Cons of ClickFunnels vs WordPress
ClickFunnels, with its 2.0 version launched in October 2022, transitioned from being a funnel builder to an all-in-one platform. It provides all the necessary tools for running your business, eliminating the need for external tools. On the other hand, WordPress has been around for a long time, offering plugins and tools to create any kind of website you desire. The core difference lies in the level of control—you rent a furnished apartment with ClickFunnels, while WordPress offers an unfurnished apartment that you fully own. ClickFunnels allows customization to some extent, while WordPress provides infinite customization options.
ClickFunnels Pros:
- Integrated core tools
- Easy to learn and customize
- Ample guidance and premade options
WordPress Pros:
- Complete control over website design and functionality
- Access to the server side for advanced customization
- Ability to integrate with various tools
ClickFunnels Cons:
- Limited customization options
- Lack of ownership
- Relying on the provided tools
WordPress Cons:
- Need to integrate different tools
- Steeper learning curve
- Requires more resources for management and maintenance
Tools & Feature Comparison
ClickFunnels has always been known for its funnel-building capabilities. However, the 2.0 version, now enables users to create any kind of website using the new builder and global elements. The page editor has also been upgraded for easy and intuitive drag-and-drop page design.
WordPress, powered by Thrive Architect or Elementor, also offers easy page building with numerous pre-made templates. Both builders have similar capabilities, but WordPress allows for unlimited customization. While ClickFunnels and WordPress are comparable for building simple pages or funnels, WordPress is better suited for advanced functionalities such as directories, custom posts, categories, and dynamic content.
Both platforms offer blogging features, with ClickFunnels introducing it in their 2.0 version. However, WordPress provides more tools and flexibility for optimizing blog posts and implementing organic strategies using a range of plugins and analytics.
Checkout & Affiliate System
ClickFunnels is equipped with a checkout system that facilitates selling both physical and digital products. The 2.0 version introduces new eCommerce features and allows for stock management. To use the affiliate program, a dedicated payment solution account is required. Although ClickFunnels provides a comprehensive toolkit, specialized tools such as Thrivecart in WordPress offer more advanced features.
WordPress does not have an inherent checkout system but offers various options depending on the product being sold. Integrating Thrive Themes with Thrivecart is a popular choice. While additional costs are involved with specialized tools, they often provide more advanced features compared to ClickFunnels.
Online Course Delivery
ClickFunnels historically did not perform well in terms of online course delivery. However, with the latest update, it now enables users to design course pages with the front-end builder and manage content in the back-end. Video hosting is also included in all plans, which brings ClickFunnels up to par with other online course platforms.
Thrive Apprentice, part of the Thrive Theme WordPress suite, provides more control and customization options for designing programs. It offers additional features such as quizzes and assessments, which are crucial for a comprehensive learning experience. However, WordPress does not host video content, and other services like Vimeo or Wisitia need to be used. If you want any services regarding WordPress Development Pear pixels is happy to help you.
Other Tools & Features
A part from the shared features, ClickFunnels and WordPress offer additional functionalities unique to each platform.
ClickFunnels:
- Emails & Automation: ClickFunnels 2.0 introduces integrated email marketing tools, including powerful automation and autoresponders.
- CRM: ClickFunnels provides contact, list, and segment management, simplifying customer support and troubleshooting.
WordPress:
- Community: WordPress offers popular community plugins, allowing users to integrate community features into their websites.
- Other Plugins: As the most popular website platform online, WordPress provides a wide range of plugins for site speed, custom functionalities, SEO optimization, anti-spam, security, and more.
Pricing Comparison
Pricing is a crucial factor in decision-making when it comes to ClickFunnels and WordPress. Although using WordPress may be slightly cheaper than ClickFunnels, it requires additional costs to achieve a similar feature stack.
WordPress:
– Hosting: $10/month
– Video Hosting: $20/month
– Checkout & Affiliate System: $30/month
– LMS Plugin (Thrive Themes): $30/month
– Email Marketing: $30/month
– Total: $120/month
ClickFunnels:
$197/month
Support and Community: ClickFunnels vs WordPress
ClickFunnels has the largest community among other SaaS platforms, with over 270,000 members in its Facebook group. The community provides support and advice. However, ClickFunnels has received criticism for its customer service experience and response time.
WordPress powers 43% of all websites online and has a huge community of users to learn from. However, support for WordPress and the suite of tools provided may not be as streamlined compared to a single platform like ClickFunnels.
Conclusion
In summary, ClickFunnels and WordPress are powerful platforms for online businesses, particularly for course creators. ClickFunnels is a better choice if you prefer integration, and simplicity, and don’t require advanced customization. On the other hand, WordPress is more suitable if you need custom features, are tech-savvy, and value design and customization options above all else. Consider factors like pricing, features, support, and community when making your decision. If you want to avail WordPress Development Services Pear Pixels is one of the finest choice for you.
FAQs
ClickFunnels is an all-in-one platform that provides all the tools needed for running a business, while WordPress offers plugins and tools for creating any type of website.
WordPress requires integrating different tools, has a steeper learning curve, and requires more resources for management and maintenance.
ClickFunnels has limited customization options, lacks ownership, and relies on the provided tools.
ClickFunnels offers integrated email marketing tools and CRM features, while WordPress offers community plugins and a wide range of additional plugins for various functionalities.